I publish The Magnet on Substack, which occasionally sends its writers emails about getting more subscribers. A recent piece of advice they sent said, “Newsletters, like other subscription-based media, perform best when they’re highly targeted to your readership – if you’re writing for everybody, you’re writing for nobody.” Substack gave two examples of highly targeted newsletters:
The Magnet 042: My 10 Favorite Newsletters
News I can really use. Thank you!